Inspired by nature.

Invented for brighter smiles.

Fluoride free. No calcium carbonate (chalk). Our toothpastes and mouthwashes are made with at least 97% natural origin ingredients* for a
naturally brighter smile. And because we do not use ingredients of animal origin, they're vegan and vegetarian friendly too. And in addition togently whitening sensitive tooth enamel, our toothpastes have been scientifically proven to have a soothing effect on gums.